What Makes This Product Different
The TWICE Premium Hoodie isn't just another piece of fan-merch - it's a statement. At $49.99, it's built for ONCE who want something that holds up beyond concert season. Unlike lighter options like the TWICE Classic T-Shirt ($24.99) or the TWICE Tank Top ($19.99), this hoodie is made for real winter weather. It's the kind of hoodie you grab when you're heading out in January or curling up for a TWICE video marathon.
Design Story
This hoodie takes cues from TWICE’s bold stage energy. The front features a clean TWICE logo that echoes the typography from their 2026 tour posters, while the back graphic - a subtle nod to the shimmer effects from their "Fancy" era - keeps it from feeling loud. The design was actually shown off during a recent TWICE Instagram Live where members debated between two colorways (black and cream). Black won, and ONCE voted for that signature cream accent on the drawstrings. It's a piece that connects directly to the group's creative process.
Materials and Quality
You're getting 80% cotton and 20% polyester in a 320gsm fleece. That's heavyweight - think the kind of hoodie that holds its shape after washes. The brushed interior is soft against your skin, no scratchy tags. Compare that to the TWICE Polo Shirt ($34.99), which is lighter and better for layering. This hoodie is meant to be the main layer. The stitching is reinforced at the shoulders and cuffs, so it won't stretch out fast. Metal grommets on the hood keep the drawstrings from fraying.
Sizing and Fit
It's a unisex fit, but it runs slightly oversized. If you're between sizes, size down for a cleaner look or stay true to size for that cozy vibe. The hood is deep enough to wear over a beanie without feeling tight. For reference, the TWICE Classic T-Shirt fits more fitted - this hoodie gives you room to move. Check the size chart on the official store each product page, but most ONCE report that medium fits like a standard large in other brands.
How to Style It
This hoodie works with jeans, joggers, or leggings. For a street-ready look, toss on a TWICE beanie (available in matching black) and some sneakers. Want to layer? Throw a denim jacket over it - the cream drawstrings pop against blue. If you're going for a full TWICE winter fit, pair it with the TWICE Tank Top as a base layer underneath. It's also the kind of hoodie you'd wear to a TWICE winter concert or just to rep the group while grabbing coffee.
FAQ
Is the TWICE Premium Hoodie true to size?
Most fans say it runs about one size larger than typical unisex hoodies. If you prefer a fitted look, size down. If you want room for layering, stick with your normal size.How should I wash this hoodie to keep the print from cracking?
Turn it inside out, wash in cold water on a gentle cycle, and hang dry. Avoid fabric softener. Following those steps keeps the graphic crisp for way longer.Does this hoodie come in other colors?
Right now, it's available in black with cream accents. TWICE's hoodie collection often expands based on fan demand, so keep an eye out for future drops.Can I wear this to a TWICE concert in winter?
Absolutely. The heavyweight fleece blocks wind pretty well, and the oversized fit lets you layer a long-sleeve underneath. Just don't forget a beanie.Why is this hoodie more expensive than the TWICE Classic T-Shirt?
The price reflects the materials - 320gsm fleece costs more to produce than standard cotton. Plus, the custom graphics and reinforced stitching make it a long-term piece, not a one-season buy.If you're looking for something connected to this moment - whether it's gearing up for winter or just wanting a hoodie that feels like TWICE - the TWICE Premium Hoodie is a good place to start. Grab yours from the official TWICE store, and while you're there, explore the full collection to see what else fits your vibe. - -
Ready to grab yours? Check out the TWICE Premium Hoodie in the store.
Related: TWICE's hoodie collection
